Tag Archives: United Nations

Green Bussiness Idea: Sustainable Trade Practice is possible.

Driving the circular economyIn the recently concluded Accenture Sustainability 24 Webinar, closed loop recycling was given its due weight-age. The beautiful explanation  in info-graphics must be shared for one and all in this planet to understand the importance of sustainability. As one reads through this article while the graphics scrolls side by side (click to enlarge graphics) one would be amazed as to how easy it is to understand that we are at the very edge of entering a resource depleted world.

A BBC Special report on Thursday, 25 October 2007 gave State of the planet, in graphics with these comments – Globally human populations are growing, trade is increasing, and living standards are rising for many. But, according to the UN’s latest Global Environment Outlook report, long-term problems including climate change, pollution, access to clean water, and the threat of mass extinctions are being met with “a remarkable lack of urgency”. Global Environment Outlook [21.9MB]

The implications of this is evident from the various events which are unfolding is bits and pieces between then and 2013 AD. If seen from a perspective, one can easily see that as resources become scarce and traditional monopolies erode, regional and international tensions are bound to grow. And the tragedy is that sustainable practices would become the first casualty. Simply because it is perhaps the only sunshine industry in this despondent atmosphere.

China solar panel imports investigated by European Union &  China files EU solar subsidy complaint with WTO are just a few headlines on anti-dumping and protection news in the BBC webpage.

As long as the paradigm of Business and Trade remains entrapped in the archaic mode, our lifestyle will not let us stop from consuming 5 times of what is available to live sustainably. Even while we clearly understand that we are living in a shrinking world Graphicof resources.

While in Germany the primer company Solar World is anxious at the way the state of China is helping its domestic industry to produce cheaper Solar panels thus foreboding doom for stellar Solar PV company; somewhere in Britain nascent industries which make the balance of systems for the SPV’s are happy at the rise of the Dragon and would in no way want anti-dumping laws to be initiated against China.

Thus there are no easy solution out of this.That is if we still continue to follow the same patterns of Trade & Politics since Marco Polo.

However, we don’t need to and can’t afford to do any more.

While I can’t even think of suggesting Economics or Socio-Politics to the masters of the game, I do believe that at times simple ideas become the stepping stone of success. What is needed is to pick up the best created by the masters themselves and apply some innovation.

If we look at the idea of the Public Distribution System (PDS); better understood in India as ration shops and the concept of MNREGA we perhaps could create an idea which can at least be a fair attempt to slow down the depletion of resources until better model of adaptation and mitigation is developed in this rapidly warming Globe to give us the chance to live Sustainably.

The Circular economy advocates in the graph alongside show how from Minerals,Metals to Fossil fuel we are looking at an increase of consumption of 118% in just a span of 20 years (AD 2010-2030 ).

GraphHow this exponential increase would effect the planet is well documented in the 3 graphs above. The human ecological footprint is way above the straight line of the Biocapacity of this planet.And that straight line was created by Nature in a complex chain of event which we are still “researching” on.

With this piece of evidence I would reinforce my humble thought that, its time we think of a global rationing system. From Minerals to Metals to Fossil Fuel. It is time to put a stop to this mindless Business As Usual model.

Let us explore and expand the idea further.

The word Execution has very ominous meaning.

And some gentlemen have played their part in the destruction of this Planet very well in their Avatars as CEO’s. It is time when, we yank those CEO’s who should actually be the “Chief Environment Officer” as was mentioned during the Sustainability 24 – 2013 Webinar; than Chief Executive Officers. And make them responsible for the preservation and judicious use of  resources which are finite.

And let the Academicians and Scientist, instead of Trade & Political pundits of all Nations sit and decide the quantum of Quota which should be applied to de-pressurise the planets resource utilization.

Once they have achieved this, let the Corporates and MSME’s come in a common platform to innovate and scale up the process of  R’s. Reuse -Recycle-Refuse-Regenerate and thus like a Phoenix rise from a linear economic model to that of a Circular economy.

Additionally we must through the help of UN make this a true ONE WORLD than just a lyric in a song. To do that we can start by stopping to  count human population and poverty Country wise.

It is time we talk of Human population and poverty in global perspective rather than roll out the demography of a Country. Why should there be a rule of one child per couple in one country while there are no such limitations in another? Do we count insects, birds, fishes and other animal species in such a fashion?

Does it not occur to the most intelligent of animal species that the impact of Human is no more localized? If we have 9 Billion people with only, say as few as 500,000 in some Arctic country and a Billion in another, does it really mean that the one with higher demography is consuming it’s own resources more and the country with less population has limited impact on the consumption of produce within its own geographical limits and beyond? It is the Human species which has created a Political boundary into a Geographical one.

The planet and its forces do not conform to it. Read up on any Earthquake or Tsunami.

It encompasses all and everything from Minerals, Metals to Fossil Fuel and Life itself. No one Nations owns one over the other. No one Nations has aplenty while it is scarce for the other.

And  the Geographical boundary begins and finishes with the Sphere itself.

And to retain that life which till date is understood to be found only in this Sphere called Earth, we must ration its resources.

Production of each and every goods must be based on a quantum per year. Recycling and consumption of recycled products by each country in equal measure should be mandatory. No hand -outs to so called Third World Country, while the rich retain the right to plunder.

The issue of trade and economy can be addressed by the WTO quite well. Never was there a time when one country has not felt aggrieved and the other supposedly advantaged, in the polarized World we live in. And never will it be possible to think rationally until we actually become United as a Nation. Understand the power as well as the limitation of being ONE.

Sustainability can be practised and the concept of Circular Economy can truly succeed only if each Nation agrees to follow a rotary format of what it can produce and consume every five to ten years cycle. Shorter or longer cycle can be put in place depending on the type of industry and its gestation period.

And the most important aspect perhaps for success of such ideas is that of Human resources. Why should there be competition say for example, amongst IT professionals of one Nation with that of the other? Why can’t the Countries on whose share development of IT and its related products fall, pool all the best Human Resources across Nations? And here too individual professionals can be rotated based on the numbers, thus giving each a guaranteed employment such as in MNREGA, which I mentioned above at the start.

This model would insure equity in participation from all Nationals in making this World a better place to live in while in the process Wealth instead of Riches can be created.

If there would be even an iota of rational thinking in this process, I would request all those who can think and act better to reach out and make it happen.


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Green Business Ideas – Innovations that can make a difference

A new partnership launched on 19 February 2013 by four UN agencies aims to support 30 countries over the next seven years in building national green economy strategies that will generate new jobs and skills, promote clean technologies, and reduce environmental risks and poverty.The four UN agencies – the United Nations Environment Programme (UNEP), the International Labour Organization (ILO), the United Nations Industrial Development Organization (UNIDO) and the United Nations Institute for Training and Research (UNITAR) – will provide a comprehensive suite of green economy services that will enable countries to transform their national economic structures to meet the growing demands and challenges of the 21st century. – (read more).

The Indian Budget for year 2013-14 was presented to the Parliament. With Fiscal deficit seen at 4.8 point of GDP in 2013/14; Gross market borrowing seen at 6.29 trillion rupees in 2013/14 and major subsidies bill estimated at 2.48 trillion rupees from 1.82 trillion rupees of which Petroleum subsidy is seen at 650 billion rupees in 2013/14 – Innovation is the need of the day.

Quoting the finance Minister – Growth is a necessary condition and we must unhesitatingly embrace growth as the highest goal. It is growth that will lead to inclusive development, without growth there will be neither development nor inclusiveness. However, I may sound a note of caution. Owing to the plurality and diversity of India, and centuries of neglect, discrimination and deprivation, many sections of the people will be left behind if we do not pay special attention to them. As Joseph Stiglitz, Nobel prize-winning economist, said, “There is a compelling moral case for equity; but it is also necessary if there is to be sustained growth. A country’s most important resource is its people.” We have examples of States growing at a fast rate, but leaving behind women, the scheduled castes, the scheduled tribes, the minorities, and some backward classes. The UPA does not accept that model. The UPA Government believes in inclusive development, with emphasis on improving human development indicators. I hope this Budget will be yet another testimony to that commitment. (Read full text)

While TV news channels, were filled with experts talking about the pro and cons. Not once did I hear and it may be my failing; any one mention about the National Action Plan for Climate Change Control. The Finance Minister briefly touched upon. And neither did anyone consider, Stiglitz – “compelling case of moral equity” – to be connected to the aspect of environment. Every budget talks of Sustained growth, NOT Sustainable growth.

While it would earn us some votes, when we say – ” a Country’s most important resources is its people” the real truth is – Every Countries most important resources are its Natural resources! And the ability of its people to use it sustainably.

As long as a Country is able to sustain its reserve of minerals, water, flora and fauna it shall be wealthy.  And this is the most important resource which the people of any country need to be called developed & a super-power.

However, any MBA with a background in Economics and Law would find this hard to understand, simply because they have been trained in a way where the datum to measure success is different. While this catastrophic error in the modus of learning and business conduct has been recognised and thus the Inclusive Wealth Report and the Stern Review; the percolation of the thought from mind to matter is yet to make the desired impact. As is clear from the 2013 Budget India presented.

If we combine the UN agenda as revealed in the opening paragraph to the brief mention the FM took, it is evident that –National Innovation Council; can and should stand up and be noticed. Both the agendas of UNIDO & UNITAR  can be addressed through it. While UNEP and ILO shall get a great boost.

It has the potential to be a game changer if participation to it becomes fashionable. Yes, it is an important marketing tool. Just as it is fashionable to be in the Social media, and thus its popularity, one must create the desire for the youth to be a member of the NIC. It must be made into a must have. The media should run a program which says ” have you given your idea for sustainability to NIC ? ” Are you one of the cool guys & gals who do?  ”  – Revolution can be created. The media has done it, it’s time it does so for the Country and the Planet.

And one does not have to be from the Science stream, to innovate. The Gujrat Chief Minister. Mr. Narendra Modi, was not explaining an invention, when he spoke at the India Today Enclave 2013 .But the ideas he gave of improving railways, or achieving sustainable urban /rural  development are innovations in itself. The magic of Mr. Modi is not his politics ( most Indian’s are indifferent to politics and politicians ) but his grass-root approach to problems affecting the people. His ideas can be implemented both by individuals and the governments. This is the most endearing mantra. The mantra many politicians may be having but due to their love of politics have not brought them to fore, to the public; and thus be recognised as a statesman.

Gujrat is perhaps the only one which understand the potential of innovation quicker, and it is something the Government at the Centre and other States must understand. The people of India are not in love with petty politics and are almost everyday innovating and giving ideas which matter; as is evident from the article by R.N. Bhaskar posted in the DNA News paper on 13th March 2013 –

India has plenty of sunshine. It has many people. Consequently, it has very little land per inhabitant (see table).
Any policy regarding solar power must, therefore, take into account the twin advantages of people and sunlight. And this is where India appears to have forgotten something important – rooftop solar. The Jawaharlal Nehru National Solar Mission was right to harness solar power targeting a capacity of 20 GW by 2022. There have been significant successes as well: During the past five years solar tariffs have fallen from `19/kWh to `6.52/Kwh in the last round of reverse bidding in Andhra Pradesh. At this rate, solar power tariffs should reach grid parity before 2017.
But the Mission does little to harness the power of households. To understand this, consider India’s population of 1.2 billion. Assume five people to a household. That gives us 250 million households. To be conservative, let’s take just one-fifth this number, 50 million, as households with rooftops.
As Avinash Patkar, advisor, technology, Tata Power, explains, even a conservative figure of 200 square feet per rooftop (village rooftops can be significantly larger), with 100 watts of installed capacity per square metres, gives us a 2 kW system per rooftop. The 50 million households will thus have a combined capacity of 100,000 MW. That should give us an annual output of 1,600 kW/hour of installed capacity.
Critically important, this can be done without using up large tracts of land. Today, there is a growing suspicion that many solar farms have been put up because of the land factor.
Each household thus becomes both producer and consumer. The household consumes freely his own rooftop’s power but also earns when he sells surplus power to the grid. Since the distance between the solar panels and the households isn’t great, there will be huge savings in transmission (capital and recurring) costs. Once installed, maintenance costs are minimal. The savings would be massive for rural household electrification.
Some grumble about the capex involved. At around Rs 100/W, each rooftop would require investments of Rs 2 lakh. Collectively, the country would have to invest around $200 billion, or `10.84 lakh crore, (100/W x 2,000 W per household x 50 million households).
But large land tract solar producing are already spending that much. Moreover, considering the increased gas tariffs that the Rangarajan Committee is willing to pay to private gas producers this is a better way to create energy capacity. Finally, `2 lakh per household isn’t much, especially if it can be done on a public-private-partnership basis. Thus, India could save on energy import bills and have an environmentally friendly solution.
Some policymakers have begun to respect this concept. In November 2012, the Punjab government decided to make rooftop solar compulsory for all buildings, public or private, especially for houses constructed over an area of one kanal and above plots in the urban estate. It began to partly introduce what Germany did ten years ago, and revolutionised the solar power industry. But more on that next week.

The article & Mr. Modi vindicates what many were writing  and some of those thoughts are reflected in Green Building Ideas:Using Solar panels as roofing sheet instead of asbestos; Green Business Ideas – Applying Solar OPEX model on Green Buildings will make Grid parity easy;Green Business Ideas: Solar Net Metering can help provide solar power in the night. And many such thoughts are posted everyday. Yet we do not find any real movement from the government of India to implement the thoughts in the scale and urgency it warrants.

But, when inaction can happen, even on ideas given by the Chief Minister of a State; especially in the matter of sustainable development and renewable energy; the situation is dire indeed. Development can’t be hostage to partisan politics especially if it has a direct bearing on the well-being of the planet. Lets’ for once stop thinking for the well-being of Humanity – the singular cause of all the devastation – and focus on the development of the Eco-system. A guide for Dummies is already found – The Story of Stuff – on You Tube; by TIDES Foundation. But it is the second part which is more interesting, The Story of Change – which actually shows us how we can turn the tide in favour of sustainable development goals.

It is indeed sad, as said by Bittu Sahgal in the gripping speech he gave at the Delhi Sustainable Development Summit 2013 ( the video of which one can find in my blog under – Must watch) – we do not have enough anger to drive the change we require to save ourselves from Extinction.

Clay Cooker

If anger can’t save us and it won’t. Innovation and especially green innovation will. The only way forward today is to innovate a Green Business Idea every day and encourage the ideas which are already there, by bringing them into the main stream. If one visits the website of National Innovation Foundation, other than finding a pressure cooker made of Clay, featured here, one would also find some amazing products, which have yet to become main stream.

Natural Water Cooler

Perhaps with help of CIICESD and the likes we may see products like the Natural Water cooler, The Natural Water Cooler is a low cost, energy efficient, environment friendly water cooler that is based on the principle of heat exchange. It cools water naturally according to the external temperature and humidity.The technology has tremendous potential in dry and hot climatic conditions (i.e. tropical) and where electricity is not available. The use of copper tubes for flow of water has health benefits too.

If there is one thing I would like to see large corporations to use, and perhaps it can begin with the next UNFCCC meet, is the refrigerator which keeps vegetables cool and does not require any electricity to do so.

Clay Refrigerator

Why do the inventor of these products never get a Noble Prize? They should be probably the frontrunners for the Peace Prize, if not technical innovation, as these inventions could save and limit the use of many natural resources which are depleting towards oblivion. And there scarcity could lead to strife.

These ideas captures ones imagination as to how Sustainable practice can be implemented in the modern life-style, while living with the technology and materials which were developed by the early human civilization. Who knew how to be one with Mother Nature.

One can argue and it would most probably be true, that these products may not achieve the economies of scale. And would also have technical imperfection when matched against the perfection the GHG producing/consuming modern  appliances. However, if one begins to change the datum of acceptance, to what is comfort and what is luxury, things may begin to look up. Further, the perfect machines of today were not the same when the were first conceived. Ford does not make the Model -T any more.

Already in the practice of LEED / GRIHA buildings we talk about thermal comfort and have understood what is optimum use. Yet the practice of it is limited. This can only change when the pundits of advertisement partner with the inventors to give the spin it requires to become popular & high-fashion and thus in time norm. And it should not be very difficult. because barely 60 years ago almost every house hold in India, cold water came from an earthen pitcher and cool air was mostly through passive cooling design, which still stand the test of time in the Palaces of India.

The innovators in India are simple people. Ordinary yet extra-ordinary is their approach. Especially the innovator of this simple product. A flower pot created out of cow -dung. In one simple stroke the inventor has captured methane, prevented GHG and given a 100% recyclable product. A lesson the west can learn to clear their cesspool.

A genius who would perhaps not even see the steps of the mighty UN. But someone whom India should hail as an hero. Because it is people like them who can solve the Global warming issue in a sustainable way.

Gopalbhai Surtia hails from Gujrat. So did Mahatma Gandhi.


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Business As Usual – a sure-fire guide to kill Sustainable Development Goals.

“Only Rupees Two ?. What about the rent of my roof ? With Mumbai realty prices starting at Rupees 6000/ feet square, I only get to save Rs.2 per KW on my electrical consumption and that too for a measly 20years ? A minimum of Rs 4 should be considered. After all it will be installed on my roof and it makes perfect business sense to bargain for more. After all the investor is doing this for profit and not for charity. It must be business as usual for him.”

With EPC for solar hovering at 8.5 Crore  shaving Rs. 4 out of 10 left us with a number which no investor who is not a buccaneer would touch and no banker would believe in. Especially when the user, does not have to pay a single Paise for the Engineering – Procurement – Construction (EPC) or pay for its Operation & Maintenance (O&M)  of the Solar power plant, but just consume the power produced for the full period of 20 years. And the Return on Investment comes via the tariff the user pays monthly, adjusted over the length of the contract.

In my effort to save the planet from global warming, I was pleasantly surprised when a few RESCO ( renewable energy service company ) approached me with the idea of applying Solar Photovoltaic as an alternate day-time energy source for large commercial establishments. It was like manna from heaven. What more could a practising LEED / GRIHA consultant want ? It would make all my buildings much more “greener” than the other green buildings. It was like a dream come true. Thus I ventured out to increase the ambition of my clients to go for Green Building certification, comforted by the fact that I would accrue more points on the certification scale with use of all that is possible with Solar Power.

Little did I know, that no one would be interested in utilizing such opportunity unless they could bargain for more. It is a typical tendency of all Human today. We always seek more. Even in death we seek more. While our ashes would hardly fill a small Urn, we like to have a few hectare of land as memorial. Everybody wants to build the Taj Mahal; the largest tomb-stone of this planet.

Capitalism and Greed ruled then. It rules now. The only difference is that the Emperor did not have to worry about Global Warming and sinking of the landmass under the sea !

It is therefore imperative that the Business As Usual model changes. Nations must act in unison to delete the present Capitalist meaning of Business as Usual. Simply because we are living in unusual times. This trend is evident even at the UNFCCC meets, which have now become more of a tour operators delight and the host country which wins the next round of meeting, prepares like one does after winning the Olympics, to rake in the moolah that would come from packed hotels; a sure-fire way to end the lean seasons of a city. And the repeated failure to come into concrete agreements since the Copenhagen Summit only lays credence to the alleged fact.

People follow the path shown by their leaders. When industry captains and world leaders apply the fundamentals of capitalism and have through that applications benefited self and the Nation in the past, it is hard for the common man not to practice it in one form or the other. In India, since Independence we have followed and still follow the L1 format. Everything has to be sasta-sunder-majboot ( cheap & best ). That we have a major scam a day and still considered 3rd world proves that we are wrong and horribly so. A few shiny glass buildings in 4 metropolis does not change the facts. All an unbeliever needs to do, is come to Mumbai and while staying in any tall-building wish not to spot slum & squalor. His/her prayers would not be answered.

It is therefore necessary for the leaders to take the responsibility of preaching the SREX Report and also the (IWR) Inclusive Wealth Report in our collective bid to forward the Sustainable Development Goals. (SDG)

Millennium Development Goals Postcards

Millennium Development Goals Postcards (Photo credit: US Mission Geneva)

The Eight paths towards the Millennium Development Goals (MDG)

  1. Eradicating extreme poverty and hunger,
  2. Achieving universal primary education,
  3. Promoting gender equality and empowering women,
  4. Reducing child mortality rates,
  5. Improving maternal health,
  6. Combating HIV/AIDS, malaria, and other diseases,
  7. Ensuring environmental sustainability, and
  8. Developing a global partnership for development

Which one can achieve by applying the SDG’s charter

  • Action-oriented
  • Concise
  • Easy to communicate
  • Limited in number
  • Aspirational
  • Global in nature
  • Universally applicable to all countries while taking into account different national realities, capacities and levels of development and respecting national policies and priorities.

Till now MDG has hardly percolated to the leaves just below the bud, forget reaching the grass-root.

The way I understand it, the Goal – Ensuring Environmental Sustainability should be the first and foremost focus. It needs to be action oriented and not conference oriented. Because conference by default don’t help in communicating easily. It is meant for the class not mass. And the class already aware of the subject are achieving almost everything as envisioned as long as it serves their narrow interest . It is the pace which is hardly comforting even if one accounts for the narrow interest oriented improvements the agenda of the rich promote.

How difficult would it be for the United Nations, to communicate directly to millions of internet users on a sustained basis and engage them on an one-to-one conversation to partake in Sustainable practice? Which directly benefit them, and thus allow them to make informed choices. How difficult is it that the World leaders come together and de-link the process of sustainable living and its practical methods from the BAU model as practised in the present flawed market system ? Why should the IRR (internal rate of return) and RoI (return on investment) be calculated based on a flawed capitalist system where profit always means self aggrandisement?

Why cant the World Bank and Economists innovate the datum through which sustainable tools and its products get measured for its RoI against the IWR ?

The logic is as follows. Should say, the Government of India decide that following MDG goal # 7 – all Buildings, Factories and Commercial  establishments opt for Renewable energy, as viable depending on the location, these are perhaps a few things that is bound to happen.

A) As the power consumption through fossil fuel would reduce, the pressure on the exchequer too would reduce. This is because we can import less oil. Now with the saved petro-dollars the government can implement all the social up-liftment programmes namely MDG goal 1; 2; 4; 5 & 6.

B) Large Hydle-powered dams would not be needed to be built any more and the lush green ecosystem which along with a few hundred villages, and with it the future of villagers would not have to sink into oblivion. This would directly save many from abject poverty and migration to cities to increase the size of slums. In fact the villagers could benefit by having some electricity themselves and improve their lot as mentioned in my earlier article Green Building Ideas:Using Solar panels as roofing sheet instead of asbestos. while the government benefits further.

C) While promoting gender equality requires the discipline and sobriety fast disappearing from our political class, as evident from the comments they have given on media in recent and not so recent incidents of crime against women. Empowering women can also be possible through use of RE, a few ideas on them can be found in my article Renewable Energy – Empowering Women & Saving Forests.And through this too, as explained in the article the government can save on cross-subsidy and full-fill its promises for uplifting its countrymen.

It is business as usual for one political party not to allow an individual politician form a competing party to implement a good idea, which has mass appeal. Simply because in the next round of election the statesman may win against the politician.

Perhaps at the end of 1000 days in 2015, we will know whether we really achieved what was envisaged in the MDG or we still have to look beyond for the Future We Want.


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Hurricane Sandy & Cyclone Nilam – “Our cousins would be visiting soon”.

In the video section of my blog you will find a time lapse video of Hurricane Sandy. Around 2:14 minutes into the video, the lights of New York go out. Till then it is business as usual. Single mindedly producing GHG by consuming humongous amount of electricity produced by coal / oil fired thermal plants.

An Article by Ryan Patterson, USCAN Operations Director says –Both Presidential campaigns were put on pause this week as Hurricane Sandy converged with extraneous weather patterns and battered the East Coast with unprecedented force, prompting National Wildlife Federation climate scientist Amanda Staudt to describe the effects of climate change as akin to ‘putting hurricanes on steroids.’ This fatal event contributes even more evidence to the annals of climate change data, and some media have connected the storm to climate disruption, such as Bloomberg Businessweek, which ran a front page article titled It’s Global Warming, Stupid and CNN, which ran a story called Experts Warn of Superstorm Era to Come. Unfortunately, top politicians have not followed suit and have failed to publically connect the dots to climate change, which is dispiriting at best and unethical at worst.

With less than a week to Election Day, it is important to think about how we found ourselves in the position where key decision-makers are not substantially addressing climate, despite broad efforts by climate change activists. I will argue here that a band of carbon billionaires have effectively influenced public opinion and national and state legislation on climate change using a three-pronged strategy that funds think tanks, Astroturf campaigns, and legislative outreach…..(Source: Climate Action Network).

In 1988, UNEP and the World Meteorological Organization (WMO) came together to create the Intergovernmental Panel on Climate Change (IPCC), which has become the pre-eminent global source for scientific information relating to climate change.  The main international instrument on this subject, the United Nations Framework Convention on Climate Change (UNFCCC) was adopted in 1992.  And its Kyoto Protocol, which sets binding targets for 37 industrialized countries and the European community for reducing greenhouse gas emissions, was adopted in 1997. In 2002, the World Summit on Sustainable Development was held in Johannesburg, South Africa, from 26 August to 4 September 2002, to take stock of achievements, challenges and new issues arising since the 1992 Earth Summit. It was an “implementation” Summit, designed to turn the goals, promises and commitments of Agenda 21 into concrete, tangible actions. 2005 – 2014 is  the UN Decade of Education for Sustainable Development  and Agenda 21 is a comprehensive plan of action to be taken globally, nationally and locally by organizations of the United Nations System, Governments, and Major Groups in every area in which human impacts on the environment.

In 2012 with only 1 year 2 months to 2014, my Blog article What is Agenda 21 written to help propagate the great UN vision got a sum total of 5 HITS between 12th November 2011 to 6th March 2012.

Not that I did not try pasting the link to the article in my other blogs, especially the ones I title as Green Business Ideas. I doubt if even the kith and kin of CM Sheila Dikshit of New Delhi and Ex Mayor Shraddha Yadav of Mumbai, who were the signatories of the C40 Cities ( Urban Development Rules: How C40 -City rules can make a difference for India.) have even heard of these wonderful United Nations driven goals, leave alone the common people in my Country.

I have a decent 99 HITS to the C40 article, taking my efforts to spread sensible living to a mere 104 persons in total of 6 Billion people in this planet. I hope the UNFCCC has been doing better. Given it has been at it since 1988.

While Noble Rabindra Nath Tagore wrote – Jodi tor dak sune ….( A superb poem which tells you to walk alone towards the path of truth, irrespective of the following you get ). Unfortunately the time of the Mahathma Gandhi; who did walk alone; has changed.

Truth is what the Corporates tell you, through their selected mouth piece Politicians and media Barons. But Mother Nature has this silly habit of knocking down the tall claims made by tiny self-centred human. Every time. So when both Mitt Romney and Barack Obama chose not to mention the “C” word, Hurricane Sandy felt offended and came visiting and sent cousin Hurricane Nilam to India, to remind the Annex II countries not to feel to smug about the disaster hitting the most uncooperative Annex I country in the Kyoto Protocol.

In my (4 HITS received till date, clearly underscores how unimportant a news it is compared to Hollywood / Bollywood actors affairs, which get a media frenzy) article Sustainable Development is urgent : IPCC’s special report on Climate risks I presented the SEREX report a few points I would highlight below –


1.Exposure and vulnerability are dynamic, varying across temporal and spatial scales, and depend on economic, social, geographic, demographic, cultural, institutional, governance, and environmental factors (high confidence).

2.Settlement patterns, urbanization, and changes in socio-economic conditions have all influenced observed trends in exposure and vulnerability to climate extremes (high confidence).

1.Economic losses from weather and climate-related disasters have increased, but with large spatial and inter-annual variability (high confidence, based on high agreement, medium evidence).

2.Economic, including insured, disaster losses associated with weather, climate, and geophysical events are higher in developed countries. Fatality rates and economic losses expressed as a proportion of GDP are higher in developing countries (high confidence).

3.Increasing exposure of people and economic assets has been the major cause of the long-term increases in economic losses from weather and climate-related disasters (high confidence).

4.Long-term trends in economic disaster losses adjusted for wealth and
population increases have not been attributed to climate change, but a role for climate change has not been excluded (medium evidence, high agreement).

The report touches on many aspects in great detail and was published as the 4th Assessment Report of IPCC last year. I would want people to pause at the digit 4th. The 5th report is on its way.

Wonder how much that would help the common persons who are lead as sheep to the slaughter house by the willy Politician – Corporate out to make a quick buck. After all disasters do help in the business of rebuilding. What fun! Too bad, loss of life and limb happens. But statistics show far greater people die in their sleep don’t they?

Exposure and Vulnerability; Disaster losses. one can almost feel the despair and frustration of all those who have burnt the proverbial mid-night oil to compile a Report, detailed and accurate as humanly possible to help the Leaders of this World to address Climate change with Vision and Statesmanship.

$1 trillion in infra at any cost, Singh tells his 77: Prime minister Manmohan Singh on Thursday told the 77 ministers in his cabinet the government’s target of $1 trillion investments in infrastructure over the next five years “must be met at any cost”.That translates into Rs53.71 lakh crore, or more than Rs10 lakh crore a year, over the 12th Plan period of 2012-17…….“To do so, we will have to overcome the constraints that currently deter or slow down this investment.” The prime minister listed fuel supply arrangements, security and environmental clearances and financing difficulties among the constraints and said the growing gap between demand and supply of energy had emerged as a major roadblock to development.
I can almost hear the chain saws gnawing at the last remaining forest cover, to reach for the coal beneath. “Development at any cost” the new Indian Mantra.

The Stern Review states that climate change is the greatest and widest-ranging market failure ever seen, presenting a unique challenge for economics.The Review provides prescriptions including environmental taxes to minimise the economic and social disruptions. The Stern Review’s main conclusion is that the benefits of strong, early action on climate change far outweigh the costs of not acting.The Review points to the potential impacts of climate change on water resources, food production, health, and the environment. According to the Review, without action, the overall costs of climate change will be equivalent to losing at least 5% of global gross domestic product (GDP) each year, now and forever. Including a wider range of risks and impacts could increase this to 20% of GDP or more. The Review proposes that one percent of global GDP per annum is required to be invested in order to avoid the worst effects of climate change. In June 2008, Stern increased the estimate for the annual cost of achieving stabilisation between 500 and 550 ppm CO2e to 2% of GDP to account for faster than expected climate change.

It is said that unless we stop and reverse the Global temperature rise by 2017, we shall be locked into a high carbon growth for the next 50 years with Climate related disasters and its related abatement cost dogging the civilization, with millions in life and property is lost.

Yet, the World Leaders blinded by myopic vision, site economic gurus who unfortunately are born of a flawed economic system, who go back to the time when that flawed system was in its nascent stage and showed false growth and prosperity. By this I mean the dawn of the Industrial Revolution. The vast untapped resources were not yet exploited and thus the impact of “pollution” an unknown term then. And it had not manifested itself with the terrible consequences which we see now. While the Revolution is singularly responsible for the growth of Human understanding in every field, including the impacts of human induced climate change, applying the same economic measures and datum now is nothing short of foolhardy in the present circumstances.

Now is the time for us to search for leaders who would be able to stand tall and proud as Gandhi. Leaders not afraid to walk the path away from the beaten track. And should that be a problem then we still can walk the path  the Mahatma showed in his concept of a Sustainable Village or Gram Swaraj.

Visionaries are not born every day and civilization which forget the thoughts of visionaries do so at their own peril. While it is easy to catalogue the devastation of a Katrina or a Sandy or a Nilam, what is of profound importance now is that the United Nations must through its good offices bring around the USA, Canada, Japan and others who talk of not ratifying the KP-2 or any similar or better economic idea which might just be able to hold off the cousins of Sandy & Katrina from visiting too soon.

Perhaps UNFCCC-Doha may after all see the birth of a new Economic order born out of respect for the Ecology.


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Sustainable Mining should be The BASICs agenda at UNFCCC-Doha.

One of the most vexing questions which need to be tackled in the run-up to UNFCCC -Doha is the agenda of discussion here. The issue of Economically Sustainable Development vs Ecologically Sustainable Development, and how to really boost the RET’s. And how the people must manoeuvre the thought of the leaders towards concrete results.

BRASILIA, BrazilBrazil, South Africa, India and China are urging developed countries to adopt more ambitious goals to reduce global warming.The four countries form the bloc known as BASIC and representatives on Friday ended a two-day meeting to define a common position ahead of November’s United Nations’ climate change conference in Doha. BASIC acts jointly in international climate change meetings.They say developed nations must assume stronger emission reduction commitments under the 1997 Kyoto Protocol that is aimed at stemming pollution and global warming. It has been opposed by the United States. (The Associated Press Published: Friday, Sep. 21, 2012)

Was this ambition to do more about Global Warming anything to do with the report below ? For Politicians too can be affected by death and disease ? Will the world leaders finally wake up to doing something concrete at the grass root level or still devise methods of corporate enrichment, using the bogey of Climate change abatement?

Global warming may be spurring the spread of Cyanobacteria, one of the most primitive of bugs, while causing them to produce greater amounts of toxins, which may affect liver, nervous system and eyes, according to a study. “These toxins may affect the liver and other organs (hepatotoxins), the nervous system (neurotoxins), different cells (cytotoxins), the eyes and mucous membranes, as well as causing dermatitis and allergies,” explains Francisca F. del Campo, study co-author and researcher at the Autonomous University of Madrid. (IANS : Jul 4, 2012,)

MUMBAI: Global warming is expected to intensify extreme precipitation, but the rate at which it does so in the tropics has remained unclear. Now an MIT study has given an estimate based on model simulations and observations: With every 1 degree Celsius rise in temperature, the study finds, tropical regions will see 10 percent heavier rainfall extremes, with possible impacts for flooding in populous regions.”The study includes some populous countries that are vulnerable to climate change,” says Paul O’Gorman, the Victor P. Starr Career Development Assistant Professor of Atmospheric Science at MIT, “and impacts of changes in rainfall could be important there.” ( read rest if of article in Global warming to affect rainfall)

But, when one reads it again, one tends to wonder as to why India which is an equal partner in the fight for Climate change hardly takes centre stage in innovating any movement. That Dr. R.K.Pachauri sits at the top in the UNFCCC, seems to be the only achievement way back in the past when India mattered. Even when the TOI report states below that Mumbai would surely see another flood, sooner than later not a ripple is created in the Media or social circle. Should one read the C40 program, one would understand why such a thing is important. Although India was not the innovator of this program, both Mumbai and New Delhi are signatories. Yet I can bet my last inflation effected Rupee that not many a Citizen in both the Megalopolis know about it. Forget C40 program, I would not know how many in the administration know that you don’t cross the Zebra line, when you stop at a traffic signal. Or for that matter drive in lane.

As alien a concept to the leaders as to the public, the simple fact of driving in lane, can cut a better percentage of fuel consumption in a vehicle, simply because if one can cruise at a standard speed, instead of snaking between vehicles and pedestrians; the clutch and gears are less used. Which saves fuel.  It saves – Money! It also allows for less wear & tear of the roads and the citizens, who having more energy to work and not negotiate roads give that much more to Nation building. And as we well know by nowmoney does not grow on trees“. the dialogue made famous by our head of Government. It was only during the first Iraq conflict – The Desert Storm; that the PCRA had come up with sustained campaign to save fuel. But now our leaders are happy by simply increasing the fossil fuel cost, without an attempt to innovation. Forget innovation, our leaders do not even have the gumption to in-force the laws as simple as road discipline which can save so much of the exchequer. It is a telling commentary on their “ability to govern”.

The reason is simple. While the World is moving towards creating The CEO as statesman; some are more focussed in creating Politicians as CEO’s,  which in the process would be harmful to the Ecosystem as personal profit would become more supreme than National good. In the Essay by Ethical Corporation; The CEO as statesman  – The reach and impacts of today’s global corporations mean that, like it or loathe it, business leaders cannot ignore international relations, and global issues such as sustainable development.

Frankly, I would prefer a Politician to be a CEO, should s/he be able to rise above partisan thinking and innovate methods & laws to develop both business and the ecosystem in a balanced way. I do concede it’s a utopian thought, but wishful thinking is not yet a crime.

Therefore the CEO it would seem, is moving towards actual sensible approach to the problems vexing the planet. Or rather, to do plane speak; that would be the ideal solution. Because, all said and done; barring a very few, most are still applying the same hackneyed idea of business and hoping to succeed in fooling the people all over again. Any business is being sold by using the adage, green without actually understanding the core meaning in it.  By just using the adage, Green to everything that they are doing both the Politician and the CEO is playing with fire.

Reading another report in the DNA newspaper on the recent coal scam; a cold sweat broke when I thought how even this could be turned into a Green agenda! How long would it take for the spin-doctors to say, that the inquiry which has led to de-allocation of coal blocks, has saved huge tracts of virgin forest, while at the same time make a windfall profit by importing Coal ? From whichever Nation it be imported; most presumably another of the BASIC Nation or perhaps Australia. But how does this abate GHG ? It is just transfer of one’s dirt to another country. The faulty basis on which the Koyto Protocol began in the first place; even though the intent behind is was, and still is greater good. So, why not change the datum on the approach to CDM ?

For example,a report suggest; the energy derived from coal in India is about twice that of energy derived from oil, as against the world, where energy derived from coal is about 30% lower than energy derived from oil.

Thus Coal would always stay in the near future as India’s most important energy source. Therefore what must be done to balance the requirement of legitimate human developmental needs, against the odds stacked heavily against use of high GHG producing energy source ? The Green idea I propose here is simple. Declare Coal as the most lucrative CDM revenue earner and open the purse strings of the GCF on this regard. But only one rider must stay. Limit the destructions of life-forms. And have a MRV in place. Be it a rodent, a bird or a tree, document the destruction and make it public.

It is time that the BASIC countries, especially India while raising the issue at UNFCCC- Doha its right to develop; also propose the idea to ban open-cast mining! So, what is the option as opposed to open-cast mining ? The traditional methods off-course! BUT with a difference. Let most of the mining done be robotic. Not only it would save life & limb of humans it would also limit the other collateral destruction related to mining.

The technology is already there to go deep underground,without disturbing what is above. Be it creating the tunnel for the Higgs-Boson experiment in the Large Hadron Collider;  creating underground experiment to find Dark matter or the English Channel Tunnel which not only vindicates my argument but also shows how Public-Private partnership works; extraction of Coal with limited destruction to the ecosystem above must become mandatory. Until we do find the solution to endless clean energy. The balanced approach which India did take  while constructing India-based Neutrino Observatory, which looked into the various aspect of Environment; must also become norm for mining of minerals including coal via underground shafts only. Therefore, I repeat that we know the technology, we have the funds to conduct experiment which are extremely costly; the same approach must be adopted with creating innovative clauses in the existing CDM mandate; and let the balance between Economy Vs Ecology for future growth be the focus agenda at UNFCCC – Doha.

And what could be the real icing on the cake is, the energy which would be required to power these machines can come from CSP installed in close vicinity. Thus large amount of diesel which is required to fire the generators to turn the conveyors would be limited. And the site-offices can easily work with day-time solar power. This would not only encourage responsible eco-system management, but also boots various business opportunities in the nascent RET industry. Adding some more comments I had mentioned in my previous article Green Business Ideas – Abandoned coalfields can boost RE and save forest in India. We the environmentally concious can really make a case to the business viability of the suggestions.

For, without business interest, none would be interested. Even the die-hard activist needs money to buy bread, and for that there has to be a source of income. Let’s not become rebels without a cause, but rebel for the cause of Nature and change the datum of development.

In-fact, it is my direct appeal to WRI, Greenpeace -International; CAN – International and UNEP / UNDP that they support such an initiative. It is time humans start respecting life especially at the UNFCC level. In my article Killing is not a crime,only Murder is; The difficulty of preaching Sustainable Living.; I’ve tried to show how we narrow our focus, while talking of right to live. Unless this changes, real progress towards sustainable economy will  take longer time than we presently have. To save this planet from climate change due to human intervention.



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CDM -the Scam & the Redemption

In the absence of any monitoring system under the UN’s Clean Development Mechanism or CDM (see box), DNA has found that several large projects in India that have been declared green and sustainable under the scheme are not only polluting the local environment but were also established by violating various environment laws. However, because of their status, these firms are permitted to sell carbon credits in the market, earning huge revenue in the process. These are the paragraphs from a superb investigative Journalism by DNA corespondent -Gangadhar S Patil.

In his article, Carbon Credit Fraud: How big firms faked green to mint gold he goes on to say – High cost and uncertainty ensure that many genuinely clean and sustainable projects fail to attain CDM status. These projects, handled by small-time developers, fail to attain CDM status because of the high cost involved in the application and verification process. Even if they manage to pass these hurdles, they don’t earn enough carbon credits to attract real traders in the market.

What Mr. Patil, infers is more horrifying than just the manipulation of the scheme to amass wealth, it is down-right criminal, if true.

Absorptions bands in the Earth's atmosphere cr...

Absorptions bands in the Earth’s atmosphere created by greenhouse gases and the resulting effects on transmitted radiation. (Photo credit: Wikipedia)

Are firms deliberately overproducing greenhouse gases (GHG) for the sole purpose of destroying them in order to earn revenue through the sale of carbon credits under the clean development mechanism or CDM scheme? The first indication is the fact that an analysis of the total carbon credits issued to projects across the globe, including India, shows that over 50 per cent of the total carbon credits issued until July 2012 were for the destruction of a deadly greenhouse gas called HFC-23 (Hydro Fluoro Carbons-23). It is 11,700 times more potent a greenhouse gas than carbon dioxide and is created during the manufacture of HCFC-22, a gas used in refrigerators and air conditioners.

In comparison, renewable energy projects like wind, solar and biomass, together, account for less than 30 per cent of the total carbon credits issued in India; the figure is 20 per cent for the world. The CDM scheme allows firms manufacturing HCFC-22 to earn huge carbon credits by destroying its by-product, HFC-23. Since the cost of producing HCFC-22 is lower than the revenue generated by the sale of carbon credits issued for destroying HFC-23, it is possible that HCFC-22 is being manufactured solely for the purpose of destroying its by-product and earning carbon credits instead.

English: Greenhouse Gases

English: Greenhouse Gases (Photo credit: Wikipedia)

The second red flag is the fact that despite a sharp fall in the price of HCFC-22 due to supply exceeding demand and steep global economic recession, the production of this GHG has continued to remain at the same level…….Experts are not clear about what is happening to the excess HCFC-22 produced. Some believe that companies could be stocking it; others believe it is being clandestinely released into the atmosphere. As a result, there is no actual reduction of greenhouse gases though the total number of carbon credits issued is huge.

The last sentence would and should give shivers to any right thinking person. However, with the Country governance is doldrums due to the impact of one scam to another, the latest being coal; the knee-jerk reaction the government took this week in boosting the economy would not only impact the rudimentary Sustainable practices, it can erode it completely, with some  corporates muscling in their agenda of “growth” at the cost to the ecosystem.


carbon-Credit-Card (Photo credit: charlesfettinger)

Today the greatest unrest is because of Energy requirement, which comes from fossil fuel and with Coal hitting the scam list, it would be difficult for the government to allow mining ( unless strong-arm tactic are used) and feed the critical requirement of the industries. Thus importing coal would gather steam. Which in no way helps in abating GHG, just reduces pollution at ones own door. The second being LPG, now it is well documented that Oil corporations are bleeding due to subsidy, but to stem the flow what is required is imagination not short-term solution.

Further, the increase in LPG price and the cap in its domestic use, would spawn another scam /corruption which now is a default setting among us.

And to stay in governance the Government would be very tempted to turn a blind eye on the misdeeds. So what must be done to balance “growth” and come out of the log-jam which is called “policy paralysis”?

As always, each problem has sustainable solutions; we only need to find them and in this article through the use of CDM.

In a recent debate, to the current situation at TIMES NOW TV, one of the guest in the Panel quoted – ” Darkness is not opposite of Light but the absence of light”.  Resonating the sentiment I would say that the failure of the CDM policy is not the failure of the idea, for the idea in itself is the original “Green Business Idea”  under which heading I have written many a blog and today I rest my arguments with the link to a series of those which directly point to a solution. What is required is to make the system a little more fool-proof. And to this extent the media, with its depth of reach should partner those who walk the path towards sustainability.

It is well documented, that traditionally in India the debt of the Father is paid by the Son. Horrific tales of the Bonded Labour are known to many. But if it’s a sad tale, it also has an opposite side. The side which investors in CDM and the Banks need to see; the honesty of the grass-root citizens of India. Unlike corporate frauds, they pay their debts. At times with their lives.

The Indian as opposed to the pseudo (westernised) Indian, always has paid respect to Nature and if one takes any religious festival of India, Nature is given due importance. In my earlier article Disconnect from ones culture is the root cause of Global Warming & Disconnect from ones culture is the root cause of Global Warming;Part-II Killing Trees; I have tried to document this aspect within the limited knowledge I could gather.

Further, I believe that the concepts which I have attempted to project through many of the articles termed Green Business Ideas, and especially – Renewable Energy – Empowering Women & Saving Forests; Green Building Ideas:Using Solar panels as roofing sheet instead of asbestos. All have the potential to earn CDM benefits. We can call them CER or REC; the money can be international or national but it must be available at the grass-root level. And at the level where innovations make a difference.

Greenhouse gas intensity in 2000 including lan...

Greenhouse gas intensity in 2000 including land-use change. (Photo credit: Wikipedia)

While we still need to rip the bowels of our Mother Earth, to feed our insatiable needs, we can actually limit them by creative thought; Green Business Ideas: Solar Panels can save water in the fields for farmers.This very act alone would save thousands of petro-dollars and improve the fiscal  deficit. While at the same time creating millions of jobs in the service and allied industries of the Solar market. While the above thoughts look at the Indian grass-roots, the middle class too can benefit and its mental outlook can be changed with Green Business Innovation : Offices can now print on a E-paper and save forest.;Green Business Ideas: Carbon Credits opportunities in Green Townships.But these too, need the support form the UNFCCC and the Banks which traditionally look at large caps and easy return; which lead to the fraud in the first place.

While the present Mumbai city many not have enough roof-space to generate its own electricity, by making laws for future re-developments and up-coming townships (Green Business Ideas: the missing LEED/GRIHA credits can help boost economy worldwide.) a great amount of job creation and by that default wealth can be generated. The crisis of energy can be tackled and that should be the goal.

Within a span of 10 years, should Sustainable building methods become norm, the government can further cut its fiscal deficit by increasing the energy tariff to what it should be, while encouraging CDM benefits for the common person. The concept is addressed somewhat in Green Business Ideas – Applying Solar OPEX model on Green Buildings will make Grid parity easy.

 The government in its first avatar of UPA-I started well in the path towards sustainability; but partisan politics and myopic views of both the political and corporate masters have not helped in boosting the concept which it came out with (Green Business Ideas : India should promote NSM & NMSH to make NMEEE a success)What it must do is lend its ear to the citizens, who always care for good governance and will stand as a solid wall of support if the benefits from CDM flows directly towards them, instead of becoming another profit-making tool for the unscrupulous corporate entities.


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Sustainable Development Goals – the grassroot barriers

With all the talk we do about environment protection, safe deposing of toxic substance and circular economy, this recent advertisement actually shows us how shallow the words on environment protection are and how the Corporate world would still love teach the “developing” countries and the “third world” countries what it knows best – Destruction.

This Kohler-Co-Boom-Crash-Bang advertisement makes me cry out in despair. And another by the scooter manufacturer Hero, in their latest product Hero Maestro, proudly displays the IQ of the advertisement company, whose creative could think of the story board  where a parody is made out of a rare bird watching (connecting to nature) and bringing it down to the frivolous. While the former advert is a complete anti-thesis to all  talk about austerity and balanced consumption. It is a slap on the face of the  authors and followers of the Sustainable Development, Millennium Development and the Inclusive Wealth Report. While a free world has a right to express itself and  individuals should live a life-style of their own choosing; the time for vulgar extravagance which directly impacts nature must be curbed.

That such large companies who should know better the impact of visual medium on the minds of the audience is a telling report on the rot of the human race and the failure of us collectively to educate our children and ourselves on the dangers of Climate Change and the impact of Global Warming. Before the Rio+20 summit of the UNFCCC, I had made an appeal in form on an article that the United Nations, CAN International, Green Peace International and other Climate change forums like the CIICESD, WBCSD should create advertisements to create awareness. –UNFCCC – A Little Advertisement can help save Earth.

In three days time I would be using my printer for the last time. The reason is that Lexmark the company could not create a mark of its own in India. An absolutely perfect, 5-in-one printer is junk for want of ink cartridges!  The manufacturers do not have a mechanism in place to take back goods for recycle. And with all the hype on  the mechanism for Reuse – Recycle – Renew  is just as nascent as it was when the concept dawned. No company likes to standardize products such as ink of a printer, because they want only to sell their own goods. And the government too is a mute spectator to this tamasha!

Being the LEED / GRIHA  consultant, I believe in walking the talk. Using energy-efficient products, using public transport as far as possible. In effect the Reuse – Renew – Recycle is our core practice. So I went to the store from where I had purchased it and asked if there is any exchange offer, or would they at-least take it for proper recycling. The answer was a resounding No!

Next, I went to Lamington Road, the famous electronic bazaar of Mumbai. It is from here all electronic trade for India happen. ” My friend, if you wish you can leave the printer with me”, said my friend; an electronic goods trader and repair shop owner. ” Every month I sell junk I will sell this too.” he said. However he warned me that he was doing this as a favour and I should not expect any money on it. I know he was telling the truth, I tried selling a few cellular phones I own. Having bought them at an average price of Rupees 18,000 each, the total price offered by a second sale shop was Rupees 500 ! And I bought them in the year 2010 AD!!

As you can see from my personal experience stated above, and I’m sure there would be similar resonance from like minded individuals; there is absolutely no incentive in recycling. And the rich ( who consume most) would rather destroy a perfect home to build another, rather than even pause for a minute to think about the homeless, the needy or the poor. And that is exactly why the larger corporations and the advertisement companies should all the more take the responsibility and initiative to educate the masses on the merits of recycling. And initiate actions through business forums to standardize products which is needlessly complicated.

For, example I can insert my SIM card into a tablet, a 4-G cell phone or even the 1st generation cell phone and it would work. But when it comes to brand I still choose one over the other. That perception will always stay. All said and done there is a Brand loyalty. Ask Apple or Google or Microsoft.

If Kohler is listening then here is what I would have done the advertisement –  a perfect home being dismantled and being given away to the homeless or an orphanage, while building a new one around a tap.

Yes! it’s just a tap, when one turns it provides water, and for those living in the suburbs of some of the famous megalopolis in India; foul and dirty municipal water – Not Milk and Honey. So please grow up.

And  as a LEED/ GRIHA consultant, after watching this advertisement it would be difficult to recommend the product for any Green Building project.


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