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Tag Archives: Organisation for Economic Co-operation and Development

Green Business Idea – It’s time we sell oxygen to Nations!


COP19 or CMP9 was held in Warsaw, Poland from 11 to 23 November 2013. Typhoon Haiyan hit Philippines from November 2 to 11 2013. .

CoP20 or CMP10 is being held in Lima, Peru from the 1 to 12 December 2014. Typhoon Hagupit is currently ongoing….

The reason for this repeat disaster is simple…

the World simply can’t agree to pay a price for Carbon !

It is a fact.No person on Earth would willingly want to pay for something, if it could be had for free.

But every Nation loves to sell !!

We have been quite successful in selling “Carbon”. The use of the word “Success” here implies that the concept of selling “thin air” which CO2 is; is possible. Not the success or failure of the Kyoto Protocol.

This proves beyond doubt that anything sells…all that is need is proper persuasion and packaging !

But, it is also true that the end result must be profitable. And the business plan must be sustainable. Neither is true in the case of selling Carbon. Simply because, almost all of us are hard-wired to accept Oxygen as the breadth of life. And Carbon is associate with “waste” which we discharge when exhaling! Rest of  the gases are a little less understood by the common person.

And what can’t be appreciated can’t be sold ! Even with a UN mandate and regulation in place.

This is an angle the Climate Change Negotiators must factor into their thinking ! Therefore if we wish to truly bring in a paradigm shift in the thinking of the common person. Who is also a Voter. One must change track.

By selling Oxygen to a World plagued by Carbon we may just turn the tide to the less than 2°C goal.

Let’s argue this concept and lay the ground work for the idea to find acceptance by stating some facts as under.

World’s Worst Air Pollution By Cities 2010.

There is Global agreement to the fact that Pollution reduces the life-span of persons by about 5 years. Add to that the regular loss of business due to erratic attendance of the work-force which gets plagued by various ailments. Which finally adds up to loss of National per capita earning and wealth generation.

When we bring into the forefront the devastation which Global Warming brings, not many can understand. It is not because they do not understand the text or visual media. It is because human brain is conditioned to make one feel that s/he is immortal and also blessed.

Misfortune usually happens to others. It is to be appreciated for what it is, but rarely does one feel the actual pain of others. And those who do, are termed as Saints, by the lesser mortals.

Therefore a person living in Philippines, which is facing the treat of flood and rain once more in 13 months can not comprehend the hardships faced by the people in the severest drought California is facing in 1200 years. 

The resultant effect is scarcity of water, which the residents are facing and somewhere the society has started to respond to the crisis by relearning to live sustainably.The California State Govt has in its official web-page come up with various ideas and advisories for the California Drought.

And unprecedented demand to have it all within the shortest possible time has also scarred India.

The Flood Ravaged Kashmir Valley

Sustainable living which people in India still know by default, is sadly fast fading as we in our attitude to “arrive” become more Occidental than Oriental.

And the greatest tragedy is that the devastation of Kashmir would be felt at Kanyakumari. In manners yet to be flagged as urgent.

For when any modern City faces such devastation, the effect is not limited to the personal tragedy of that region. Neither is it limited to the Economic loss of the Nation. For lurking in the background is the long term effect it has on the ecosystem.

And as we all know the Ecosystem has the potential to nurture Life. And its poisoning due to the folly of human can only invite disaster. What guarantee do we have that the super poisonous water, as any flood water must turn into [ when mixed with the carcases of the dead and laced with the leaching of substances like plastic, chlorides, barium, cadmium, lead & arsenic; all that can be found in many a electrical, electronic appliances, building materials and furniture & furnishings.] will not be reaching the ground water and rivers which irrigate the fertile soil which grow a Nations food ?

And such is not the case with the poisonous waters of River Jhelum reaching Punjab through Kashmir ? Can any of the SAARC Nations therefore guarantee that the food products which it would be trading would not therefore be poisoned to some degree? And can the World therefore not wake up to the risk that produce from this region could be harmful to their National Health?

The potential turmoil such thoughts such as above can create must be nipped at the bud. Simply by pointing to the above as a plausible theory.

When death becomes personal, it becomes urgent.

Thus the idea of selling Oxygen the Life giver would find relevance in the lethargic Climate Negotiations.

What one must not confuse with this recommendation, is that it is not asking for any contextual change in the way Climate Change Negotiations have been drafted. It would be self-defeating to undo a single comma or phrase our World Leaders in their wisdom have accepted. So no one is seeking the removal of the term “Carbon Sequestration”  or “Carbon Abatement” or “Carbon Offset“. So which ever method of Carbon Capture and Storage is accepted by the World all that the UNFCCC requires to do is create an Supplementary page on which the Nations agree to sell the above concept as “Selling Oxygen”.

The idea of Life is so powerful that it inspires prose & poetry. There can be no form of advertisement more powerful to sell an idea than having them being told by people who can breathe life to words..literally !

Corporates therefore would have a wonderful tool to take up the tasks of cleaning up their Carbon Emission mess either due to mandatory laws crafted by the Nations or as CSR.

It would be much easy to explain to the common person, that with every bit of Carbon-di-Oxide rise into the atmosphere, the Oxygen gets diminished as the CO2 takes away the O2 from the Air.  And with diminished Oxygen, it is that much harder to breathe. The only salvation therefore is to clean up the air. The encouragement it would receive could revive a lot many industries engaged in this task.

While there may not at present be any scientific data to explain the theory, Nature is about balance of system. In school the classical experiment of burning  a candle under the bell jar produces no change in weight, even post the last wax melts away gives some credence to the idea some are talking about in the annals of Climate Change conferences.

 
 

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The Midas Touch – Vanishing the air & water; a supreme feat by mankind.


Montreux, Switzerland, April 15, 2013 – A changing climate with more frequent extreme weather events requires today’s businesses to plan for an unpredictable and inconsistent water supply via more sophisticated water management practices, according to a new report released today by the World Business Council for Sustainable Development (WBCSD).

Water bubble

Water bubble (Photo credit: @Doug88888)

The report, Sharing Water: Engaging Business, emphasizes the crucial role of business in ensuring responsible management of water resources and encourages greater collaboration across sectors. The report finds that leading companies have begun shifting their perspective beyond merely managing operational water use to becoming more conscious of how corporate actions impact local and regional water resources and, conversely, how water resources and watersheds impact business.

“Increasing global demand and the impacts of climate change are placing unprecedented strain on freshwater resources,” said WBCSD President Peter Bakker. “In order to ensure a viable business future, companies are calling for collective management and collaboration at the watershed level to ensure continued access to water supplies among competing demands.”

The report cites alarming findings from the Organization for Economic Co-operation and Development (OECD) that, under business as usual, water demand will increase by 55 percent globally by 2050, leaving little scope to meet increasing water demands while respecting the needs of ecosystems. With no improvement in the management and use of freshwater resources, the world could face a 40 percent supply gap by 2030.

With a figure of at least 14,027 in 2011, according to the National Crime Records Bureau (NCRB), the total number of farm suicides since 1995 has touched 2,70, 940. The State of Maharashtra shows a rise in numbers yet again, logging 3,337 against 3,141 farmers’ suicides the previous year (and 2,872 in 2009)… more.

Now such reports are rarely read by those who stoop low to deliver a macabre joke at the expense of dying farmers. And it is not a singular person who is responsible. The people we choose are the reflection of our own failing. In India, it is the ruling and thriving mindset of almost all.

The reason for this lies in three simple words – Business As Usual.

How does it affect the CEO of a Company ( Nation )  who is also a Citizen of a Country, if the drought and famine which the WBCSD, UNFCCC and the rest keep talking about.  If at the ground level, his/her daughter can still go out to a Water-Kingdom and have a swim, and that too under huge arc-lights in a warm summer night, while the  CEO attends a conference on Resource depletion due to Climate Change in air conditioned comfort ?

How does it affect the CEO that there are villages which are not getting enough water to wash their clothes daily and even have to ration water for drinking;  if his car is getting a wash early in the morning, to keep that shine ?

When one can choose between the dual buttons to flush the toilet, can the embarrassment of not able to maintain personal hygiene for days cross ones mind ?

 Why is not there a single event held on Climate Change right at GROUND ZERO. If Solidarity must be shown then it must be lead from the front. And lets not talk about the NGO’s here.

King  Ashoka the Great lead  the Kalinga war from the front. He witnessed the result of his decision with his own eyes. A destruction so great, a havoc so large that the changes he brought about in his style of rule still flutters with pride  as the emblem of modern India’s National flag.

A man who was born in 232 BCE and a sage who still lives on.

Can the modern CEO, compare ? For is it not his/her wish to see their Empire rule ? What changes can they make if the empathy that is the need of the hour is missing ?

Flickering images of pain and hunger on the silver screen are just that. They fade from the memory of most as quick-silver. What remains in the lopsided, badly mauled and in need of a serious overhaul – the Business As Usual . The By the profit – For the profit – Of the profit policy we have been so diligently following.

It is time for us to sit back like the child we once were and be brave enough to cry -“the King is naked” instead of passing platitudes to peaking of stock market indexes of a Country/ Countries which are going (natural) resource and morally bankrupt. While following catch up with the demons of the past.

While it can be argued that the failings can not be attributed to the élite alone; the premise of such argument is flawed. For there were always two kinds of men.

Those who lead & those who follow. The learned & the literate.

When the leader considers it as BAU to loot the exchequer of tax-payers money; the tax-payer considers non-payment of tax as a sublime and smart way to do business.

Thus infrastructure suffers and sustainable practice become costly.

When a leader stops the traffic while his cavalcade passes by, whilst causing delay even death to citizens, the motorist disregards the traffic signal.

Thus traffic snarl occur, increasing the noxious fumes.

When a leader builds a memorial for those who are long dead by capturing land meant for public good, the follower leaves the poor only with memories of loved ones buried under ill-legal construction.

Thus toxic waste leach the very land we live.

While watching the annual migration at the Serengeti, the regeneration of the ecosystem as it has been doing from time immemorial makes one feel almost like moving in a time capsule back in time. For each generation of the wildebeest have behaved in the same manner as its ancestors before them, and each stake-holder in the game has remained true to the whole picture. Ever-changing yet constant and sustainable. Completing and complementing the Earth natural Ecosystem.

It is all Business -As – Usual. But it is beautiful.

Why can not human, who pride themselves to be in the apex of the animal kingdom not create a system which can be sustainable ?

The answer is simple. We don’t go out there any more.

When you don’t look at the reflection of the Sun over the flowing water of a river every-time you go out to take a bath;

When you don’t look at the tranquil image of the Moon with every sip of water you drink to quench your thirst on a hot day;

When the whispering trees in the breeze does not cool the body of your baby when it goes to sleep; …….

When you stop living and loving Nature –

You end up brushing your teeth with the tap water flowing down the drain. Cook your fresh food till every drop of water it contained ( and thus looked fresh ) has evaporated, adding a little more GHG into the air. Both water-vapour and petroleum vapour.

Wherever we go, we lay waste the Land. The water and even the Air.

We indeed do have the Midas Touch.

 

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