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Green Bussiness Idea: Sustainable Trade Practice is possible.

20 May

Driving the circular economyIn the recently concluded Accenture Sustainability 24 Webinar, closed loop recycling was given its due weight-age. The beautiful explanation  in info-graphics must be shared for one and all in this planet to understand the importance of sustainability. As one reads through this article while the graphics scrolls side by side (click to enlarge graphics) one would be amazed as to how easy it is to understand that we are at the very edge of entering a resource depleted world.

A BBC Special report on Thursday, 25 October 2007 gave State of the planet, in graphics with these comments – Globally human populations are growing, trade is increasing, and living standards are rising for many. But, according to the UN’s latest Global Environment Outlook report, long-term problems including climate change, pollution, access to clean water, and the threat of mass extinctions are being met with “a remarkable lack of urgency”. Global Environment Outlook [21.9MB]

The implications of this is evident from the various events which are unfolding is bits and pieces between then and 2013 AD. If seen from a perspective, one can easily see that as resources become scarce and traditional monopolies erode, regional and international tensions are bound to grow. And the tragedy is that sustainable practices would become the first casualty. Simply because it is perhaps the only sunshine industry in this despondent atmosphere.

China solar panel imports investigated by European Union &  China files EU solar subsidy complaint with WTO are just a few headlines on anti-dumping and protection news in the BBC webpage.

As long as the paradigm of Business and Trade remains entrapped in the archaic mode, our lifestyle will not let us stop from consuming 5 times of what is available to live sustainably. Even while we clearly understand that we are living in a shrinking world Graphicof resources.

While in Germany the primer company Solar World is anxious at the way the state of China is helping its domestic industry to produce cheaper Solar panels thus foreboding doom for stellar Solar PV company; somewhere in Britain nascent industries which make the balance of systems for the SPV’s are happy at the rise of the Dragon and would in no way want anti-dumping laws to be initiated against China.

Thus there are no easy solution out of this.That is if we still continue to follow the same patterns of Trade & Politics since Marco Polo.

However, we don’t need to and can’t afford to do any more.

While I can’t even think of suggesting Economics or Socio-Politics to the masters of the game, I do believe that at times simple ideas become the stepping stone of success. What is needed is to pick up the best created by the masters themselves and apply some innovation.

If we look at the idea of the Public Distribution System (PDS); better understood in India as ration shops and the concept of MNREGA we perhaps could create an idea which can at least be a fair attempt to slow down the depletion of resources until better model of adaptation and mitigation is developed in this rapidly warming Globe to give us the chance to live Sustainably.

The Circular economy advocates in the graph alongside show how from Minerals,Metals to Fossil fuel we are looking at an increase of consumption of 118% in just a span of 20 years (AD 2010-2030 ).

GraphHow this exponential increase would effect the planet is well documented in the 3 graphs above. The human ecological footprint is way above the straight line of the Biocapacity of this planet.And that straight line was created by Nature in a complex chain of event which we are still “researching” on.

With this piece of evidence I would reinforce my humble thought that, its time we think of a global rationing system. From Minerals to Metals to Fossil Fuel. It is time to put a stop to this mindless Business As Usual model.

Let us explore and expand the idea further.

The word Execution has very ominous meaning.

And some gentlemen have played their part in the destruction of this Planet very well in their Avatars as CEO’s. It is time when, we yank those CEO’s who should actually be the “Chief Environment Officer” as was mentioned during the Sustainability 24 – 2013 Webinar; than Chief Executive Officers. And make them responsible for the preservation and judicious use of  resources which are finite.

And let the Academicians and Scientist, instead of Trade & Political pundits of all Nations sit and decide the quantum of Quota which should be applied to de-pressurise the planets resource utilization.

Once they have achieved this, let the Corporates and MSME’s come in a common platform to innovate and scale up the process of  R’s. Reuse -Recycle-Refuse-Regenerate and thus like a Phoenix rise from a linear economic model to that of a Circular economy.

Additionally we must through the help of UN make this a true ONE WORLD than just a lyric in a song. To do that we can start by stopping to  count human population and poverty Country wise.

It is time we talk of Human population and poverty in global perspective rather than roll out the demography of a Country. Why should there be a rule of one child per couple in one country while there are no such limitations in another? Do we count insects, birds, fishes and other animal species in such a fashion?

Does it not occur to the most intelligent of animal species that the impact of Human is no more localized? If we have 9 Billion people with only, say as few as 500,000 in some Arctic country and a Billion in another, does it really mean that the one with higher demography is consuming it’s own resources more and the country with less population has limited impact on the consumption of produce within its own geographical limits and beyond? It is the Human species which has created a Political boundary into a Geographical one.

The planet and its forces do not conform to it. Read up on any Earthquake or Tsunami.

It encompasses all and everything from Minerals, Metals to Fossil Fuel and Life itself. No one Nations owns one over the other. No one Nations has aplenty while it is scarce for the other.

And  the Geographical boundary begins and finishes with the Sphere itself.

And to retain that life which till date is understood to be found only in this Sphere called Earth, we must ration its resources.

Production of each and every goods must be based on a quantum per year. Recycling and consumption of recycled products by each country in equal measure should be mandatory. No hand -outs to so called Third World Country, while the rich retain the right to plunder.

The issue of trade and economy can be addressed by the WTO quite well. Never was there a time when one country has not felt aggrieved and the other supposedly advantaged, in the polarized World we live in. And never will it be possible to think rationally until we actually become United as a Nation. Understand the power as well as the limitation of being ONE.

Sustainability can be practised and the concept of Circular Economy can truly succeed only if each Nation agrees to follow a rotary format of what it can produce and consume every five to ten years cycle. Shorter or longer cycle can be put in place depending on the type of industry and its gestation period.

And the most important aspect perhaps for success of such ideas is that of Human resources. Why should there be competition say for example, amongst IT professionals of one Nation with that of the other? Why can’t the Countries on whose share development of IT and its related products fall, pool all the best Human Resources across Nations? And here too individual professionals can be rotated based on the numbers, thus giving each a guaranteed employment such as in MNREGA, which I mentioned above at the start.

This model would insure equity in participation from all Nationals in making this World a better place to live in while in the process Wealth instead of Riches can be created.

If there would be even an iota of rational thinking in this process, I would request all those who can think and act better to reach out and make it happen.

 

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