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The Midas Touch – Vanishing the air & water; a supreme feat by mankind.

15 Apr

Montreux, Switzerland, April 15, 2013 – A changing climate with more frequent extreme weather events requires today’s businesses to plan for an unpredictable and inconsistent water supply via more sophisticated water management practices, according to a new report released today by the World Business Council for Sustainable Development (WBCSD).

Water bubble

Water bubble (Photo credit: @Doug88888)

The report, Sharing Water: Engaging Business, emphasizes the crucial role of business in ensuring responsible management of water resources and encourages greater collaboration across sectors. The report finds that leading companies have begun shifting their perspective beyond merely managing operational water use to becoming more conscious of how corporate actions impact local and regional water resources and, conversely, how water resources and watersheds impact business.

“Increasing global demand and the impacts of climate change are placing unprecedented strain on freshwater resources,” said WBCSD President Peter Bakker. “In order to ensure a viable business future, companies are calling for collective management and collaboration at the watershed level to ensure continued access to water supplies among competing demands.”

The report cites alarming findings from the Organization for Economic Co-operation and Development (OECD) that, under business as usual, water demand will increase by 55 percent globally by 2050, leaving little scope to meet increasing water demands while respecting the needs of ecosystems. With no improvement in the management and use of freshwater resources, the world could face a 40 percent supply gap by 2030.

With a figure of at least 14,027 in 2011, according to the National Crime Records Bureau (NCRB), the total number of farm suicides since 1995 has touched 2,70, 940. The State of Maharashtra shows a rise in numbers yet again, logging 3,337 against 3,141 farmers’ suicides the previous year (and 2,872 in 2009)… more.

Now such reports are rarely read by those who stoop low to deliver a macabre joke at the expense of dying farmers. And it is not a singular person who is responsible. The people we choose are the reflection of our own failing. In India, it is the ruling and thriving mindset of almost all.

The reason for this lies in three simple words – Business As Usual.

How does it affect the CEO of a Company ( Nation )  who is also a Citizen of a Country, if the drought and famine which the WBCSD, UNFCCC and the rest keep talking about.  If at the ground level, his/her daughter can still go out to a Water-Kingdom and have a swim, and that too under huge arc-lights in a warm summer night, while the  CEO attends a conference on Resource depletion due to Climate Change in air conditioned comfort ?

How does it affect the CEO that there are villages which are not getting enough water to wash their clothes daily and even have to ration water for drinking;  if his car is getting a wash early in the morning, to keep that shine ?

When one can choose between the dual buttons to flush the toilet, can the embarrassment of not able to maintain personal hygiene for days cross ones mind ?

 Why is not there a single event held on Climate Change right at GROUND ZERO. If Solidarity must be shown then it must be lead from the front. And lets not talk about the NGO’s here.

King  Ashoka the Great lead  the Kalinga war from the front. He witnessed the result of his decision with his own eyes. A destruction so great, a havoc so large that the changes he brought about in his style of rule still flutters with pride  as the emblem of modern India’s National flag.

A man who was born in 232 BCE and a sage who still lives on.

Can the modern CEO, compare ? For is it not his/her wish to see their Empire rule ? What changes can they make if the empathy that is the need of the hour is missing ?

Flickering images of pain and hunger on the silver screen are just that. They fade from the memory of most as quick-silver. What remains in the lopsided, badly mauled and in need of a serious overhaul – the Business As Usual . The By the profit – For the profit – Of the profit policy we have been so diligently following.

It is time for us to sit back like the child we once were and be brave enough to cry -“the King is naked” instead of passing platitudes to peaking of stock market indexes of a Country/ Countries which are going (natural) resource and morally bankrupt. While following catch up with the demons of the past.

While it can be argued that the failings can not be attributed to the élite alone; the premise of such argument is flawed. For there were always two kinds of men.

Those who lead & those who follow. The learned & the literate.

When the leader considers it as BAU to loot the exchequer of tax-payers money; the tax-payer considers non-payment of tax as a sublime and smart way to do business.

Thus infrastructure suffers and sustainable practice become costly.

When a leader stops the traffic while his cavalcade passes by, whilst causing delay even death to citizens, the motorist disregards the traffic signal.

Thus traffic snarl occur, increasing the noxious fumes.

When a leader builds a memorial for those who are long dead by capturing land meant for public good, the follower leaves the poor only with memories of loved ones buried under ill-legal construction.

Thus toxic waste leach the very land we live.

While watching the annual migration at the Serengeti, the regeneration of the ecosystem as it has been doing from time immemorial makes one feel almost like moving in a time capsule back in time. For each generation of the wildebeest have behaved in the same manner as its ancestors before them, and each stake-holder in the game has remained true to the whole picture. Ever-changing yet constant and sustainable. Completing and complementing the Earth natural Ecosystem.

It is all Business -As – Usual. But it is beautiful.

Why can not human, who pride themselves to be in the apex of the animal kingdom not create a system which can be sustainable ?

The answer is simple. We don’t go out there any more.

When you don’t look at the reflection of the Sun over the flowing water of a river every-time you go out to take a bath;

When you don’t look at the tranquil image of the Moon with every sip of water you drink to quench your thirst on a hot day;

When the whispering trees in the breeze does not cool the body of your baby when it goes to sleep; …….

When you stop living and loving Nature –

You end up brushing your teeth with the tap water flowing down the drain. Cook your fresh food till every drop of water it contained ( and thus looked fresh ) has evaporated, adding a little more GHG into the air. Both water-vapour and petroleum vapour.

Wherever we go, we lay waste the Land. The water and even the Air.

We indeed do have the Midas Touch.

 

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