In India, Dehydrated Fruits & Vegetables is nothing new, as I found in the link attached and one can even do this at home in the Western nations too. But the first thing you will hear a fruit and vegetable vendor shout at the top of his voice in the dusty Indian Bazaars is how fresh his produce are. And in the cities too, wives go early to the mall called “Big Bazzar” every Wednesday because fresh fruit and vegetables are stocked up that day. In fact, it is sold a little cheaper. A smart move, because more would be sold thus reducing the storage space and rotting, both of which otherwise is a loss to the company.
So, we buy fresh fruits & vegetables and what is the first thing we do? We chop the vegetables with great love and affection and prepare that special dish the “famous chef” prepared on TV for us. Following the instructions to the letter, we stir-fry or boil the vegetable and let it – “simmer in low-heat, so as to cook in its own juice, and once all the water is dried up, stir it some more and then add salt to taste, and the add some water, let it come to boil and voila, the super dish is ready! “
In one sentence, most Indian cooking involves dehydrating the vegetables in the process of cooking and then adding water to make the curry.
Dehydrating means, as you all know; removing water from the produce. So why do we need to buy fresh produce ? Which contain a lot of water, when almost always we will in the process of cooking evaporate it away?
Imagine, we are more than a Billion in population, who empirically speaking cook our vegetables to make a variety of dishes but with more or less the similar process of evaporating the water away!
WATER – the United Nation has a whole department of intelligent people, striving along with World Leaders in high – powered conferences in air-conditioned halls, as to how its scarcity can be tackled !
WATER – Droughts and its aftermath, recorded by those award winning media anchors, in its full gory detail – we watch in horror and pain, clutching our Mineral water bottle a little tighter and rationing our sip !
WATER – On which books have been written, which we rush to buy during a Champagne & Cheese cocktail, reading event by the authors, who warns in their books that water scarcity may cause World War -III !
WATER – The lack of which kills a farmer with regular monotony in the Country I live while I follow all the other three above mentioned water related actions!
It is time WE leave the water in the fields when we buy our Vegetables & Fruits.
What I fail to understand is when the Country and the World is already having a very mature understanding of Dehydrated food, why then this is not percolating down to the grass-roots! While I do understand that Sociology is not an easy science and removing barriers are time-consuming,I have yet to see CNN, BBC, NDTV, Times Now TV and host of other regional News channel cover this topic on their very popular talk shows – every month. Documentaries of course once in a while do come. But the responsibility lies more with the regional News channels.
I can only propose a Green Business Idea which may perhaps benefit all.
What is essential is to connect the dots between seemingly diverse fields and giving them a common approach.
1. The UN must during the Rio+20 propose to the member nations to devise a format wherein tax rebates would be given to all who could show that they have used at least 30% of their vegetable prepared with dehydrated form of the same. This will be both an incentive to lower mental barriers and a process of mild cajoling and not draconian law, before such laws become necessary for some Countries in the future.
2. Popular Hollywood & Indian main-stream cinema must show use and consumption, to make it fashionable. It’s the rich, who throw food away. Stand in the alley of any big Hotel and you will be amazed at the amount wasted. While, I’m not here to advocate good eating habits to adults, who should know better; at-least lets not throw out the Water ! And by the way the freshest and juiciest of fruits & vegetables can be found in these Hotel kitchens.
The people at grass-root level are the biggest market for any idea. And just like the grass they always like to move upwards. Seeing their “heroes” endorsing dehydrated food could lead a multitude to follow. ( the income tax rebate is the real reason, but I have a middle class mentality – I need an excuse which is stylish ! )
3. Traditional SUN dried fruits and vegetables are super, but let that be for the – oh ! so rich. Us common people would be happy if it is offered to us packed and SOLAR dried.
Yep, all those solar panel manufactures and business persons, its time your creative team bombards the TV boxes with advertisement on how Solar dried fruits and vegetables can save the World form a climate crisis. You could always share your expenses with the dehydrated food industry, which would surely benefit from such advertisement too. Add this and promote this to the many other ideas on solar I have written in this blog. But this idea makes me the most happy.
In fact the SUN would be providing -Water! No farmer, no child in India or Africa or anywhere else would need to die, due to thirst. No, forest would turn dry and the birds and bees would sing as the always did, before man-made actions parched their paradise.
Its time the Rain Forest nation gives out the call; a green business idea on the road to Rio+20 !
- New solar-powered packing facility changing pardigm for Afghan farmers (waronterrornews.typepad.com)